Twirl by Rose & Jenna

Founded by Sahar Al-Ansari and inspired by her daughters, Rose and Jenna, Twirl was created to celebrate the bond between mothers and their little ones through fashion. The name comes from the joy of Rose and Jenna’s first twirls—feeling like princesses in their new outfits. With every piece, we hope mothers and daughters create lasting memories, and that every woman who wears Twirl feels like the queen she truly is.

Made with Love

We believe in building better

Discover our finest collections

Twirl, Where Every Stitch Tells a Story.


It started with two little girls twirling in front of a mirror, and a mother who saw magic in that moment. From that joy came Twirl by Rose & Jenna, a brand celebrating the art of togetherness through beautifully designed jalabeyas. Every fabric, every color, every cut is made to capture what words can’t: the bond between mother and daughter, timeless, effortless, and full of heart.

Shop now